Blockchain platforms promise to help content providers solve thorny digital copyright ownership issues, but whether the technology can ever live up to its potential remains to be seen. Pressure is already building from content creators to find a new way to be fairly compensated for their work products.
Ravi Mohan told InformationWeek that there is still significant marketplace skepticism about blockchain in any form, partially because a majority of the population conflates bitcoin currencies — and their supreme volatility –with the underlying blockchain technology.
“As the general public becomes more educated and comfortable about blockchain technology, we will see perceivable shifts in sentiment,” said Mohan.
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