Proud
Usahacharoenporn

Clients look to trial partner Proud Usahacharoenporn for advice when faced with business disputes, including disputes involving contracts, real property, class actions, insurance coverage, business and intentional torts, unfair competition, and intellectual property. She counsels clients through the litigation process, with a focus on getting her clients the results they want while balancing their business concerns such as controlling costs and maintaining relationships. Her dedication to putting her client’s needs first have led to the Southern California Super Lawyers naming her as a Rising Star for the past seven years in a row, and recently recognizing her as one of the top 25 up and coming attorneys in Orange County.

Some of the victories Proud has achieved for her clients include:

• First chairing a two-week jury trial in which the jury returned a verdict awarding $1.5 million to her logistics and warehousing clients and denying the opposing party any relief on their twelve cross-claims. 

• Prevailing in a hotly-disputed trial to enforce a real property agreement that resulted in a judgment awarding her client a 10-acre property, damages, attorneys’ fees, and costs.

• Successfully defending an entertainment company against its former Vice President, who sued the company for compensation, resulting in a jury verdict that denied the opposing party’s claim for compensation and awarded damages to her client.

• Prevailing at trial in a federal lawsuit filed on behalf of an insured against its insurer for fire insurance coverage, resulting in an award of approximately $1 million in favor of her client.

• Obtaining a complete victory for a client in an easement and water rights dispute after substituting in as new counsel only weeks before trial, even though the client’s prior counsel had advised the client to settle because there was little chance of prevailing.

• Successfully representing a national health supplement company against a multi-million dollar class action, achieving a denial of class certification and an early resolution of the case in favor of the client.

Proud is also actively engaged in community outreach and pro bono work. She has served on a number of local boards, most currently as a member of the Board of Directors of the Orange County Women Lawyers Association, and dedicates time to furthering the needs of the Southern California Asian American community. Through her pro bono work, Proud has also represented non-profit organizations, victims of domestic violence, and low-income tenants.